Great jewellery deserves marketing that matches it. When this brand came to us, their paid social was underperforming against the quality of the product. Conversion rates were declining across paid social and their ability to scale into new markets efficiently was being held back by an account structure that had outgrown itself.

We took over their full paid media presence with a clear focus on the EU and US, building a cross-channel strategy across Meta, Google, and Pinterest that worked together rather than in isolation. Meta drove prospecting and retargeting at scale, Google captured high-intent search and shopping demand, and Pinterest brought the brand in front of an audience actively seeking jewellery inspiration. Each channel had a defined role, and the creative and messaging were tailored accordingly.

From there, optimisation became continuous. We restructure and refine as platform best practices evolve and new campaign types emerge, ensuring the brand is always ahead of the curve rather than catching up to it. The result is a paid media engine built for sustainable growth across two of the brand's most important markets.